Your leather collection, made in Florence.
FRAYDA is the Florence atelier independent brands use to develop and produce their private-label leather goods—finished pieces, boxed under your name.
Start where your idea is.
You do not need to arrive with everything resolved. Begin with the clearest thing you know about the product.
Choose a proven form
Start with a resolved silhouette, then make it yours through leather, colour, hardware, lining, branding and packaging.
Adapt a starting point
Reshape an existing form—its proportions, construction and details—until it speaks in your brand's voice.
Develop an original
Bring a sketch, a reference or a sentence. We turn it into patterns, prototypes and a product ready to be repeated.
A considered place to begin.
From your idea to your finished collection.
Every stage gives you something concrete to approve—so nothing between your idea and the finished run is left to assumption.
Your brief
You tell us what to make—a model from the library, a sketch, or an idea—and we reply with focused questions and a feasibility view.
Your sample
We develop the pattern and produce a first physical sample in Florence, in the leather and hardware you choose.
Your approval
You hold it, test it and request changes. Most collections are approved within two rounds.
Your production
The approved sample becomes your production run—cut, assembled, finished, inspected and boxed under your name.
You work directly with the people who make your bags.
No middlemen, no factory account managers. You speak with the atelier that develops your pattern, approves your leather and runs your production—so decisions stay fast, clear and yours.
Read our story
The leather should say something before the logo does.
Explore materialsBeautiful objects need practical answers.
Every project is quoted individually—material, construction and volume shape the final price.
Notes on Italian leather & craft
A collection can begin with a sketch. Or simply with a sentence.
Tell us what the first object should become. We will reply within two business days with focused questions and a clear next step.