FRAYDA helps independent brands turn an idea into a leather bag made in Italy — developed with the attention of a design studio and produced with the discipline of an atelier.
Our role is not to place our identity over your product. It is to understand your brand well enough to make the object feel inevitable when your name is finally pressed into the leather.
Independent designers deserve access to serious Italian production without becoming invisible inside it. So we built a small, direct atelier for the brands that care about the object, the process and every decision in between.
You speak with the people developing your bag. You approve the leather, hardware and sample. You know what happens next.
Read our story →You do not need a finished tech pack. You only need a clear ambition for what the product should become.
Choose a proven silhouette, then make it yours through leather, colour, hardware, lining, logo and packaging.
Start from an existing form and reshape its proportions, construction and details until it belongs only to your brand.
Bring a sketch, a reference or a sentence. We turn it into patterns, prototypes and a production-ready product.
Proven forms, ready to be changed. Every model can be specified in your leather, palette, hardware, lining and packaging.
A direct process with a real deliverable at every stage — so the creative idea and the commercial reality move forward together.
See the complete process →Tell us what the product should feel like, who it is for, and where it needs to sit in your collection.
We translate the brief into material choices, patterns and a first sample made in Florence.
You review every proportion and detail. We adjust until the sample is ready to become a repeatable product.
We cut, assemble, finish and inspect the order, then package it under your name for delivery.
Every project is quoted individually. Material, construction and volume shape the final price — and we explain each decision before work begins.
Tell us what you want to make. We will reply within two business days with the first questions and a clear way forward.